A data-driven performance marketing strategy helped this D2C FMCG brand scale profitably while improving overall campaign efficiency. Unikqo optimized Meta Ads, creative testing, CRO, and audience targeting to increase ROAS from 1.77x to 2.54x. Through UGC ads, influencer collaborations, and conversion-focused funnels, the brand achieved 4,233 purchases in just 5 months. Our performance marketing approach focused on scalable growth, lower acquisition costs, and stronger customer retention for long-term profitability.